Chiropractors: How To Blog For Maximum Engagement Google likes websites that include blog posts. Research shows that websites with blogs have 434% more indexed pages with the search engine. Creating content, however, is more than throwing up keyword-filled posts and hoping they drive readers to your site. Two million blog posts are created every [...]
Top 3 Things You Can Do On Social Media to Boost TrafficWith the ever-changing algorithms of social media platforms, it can be tough to grow your organic reach. While the changes may be in an effort to drive businesses to spend money on advertising, there are still some simple ways you can increase your reach [...]
Chiropractors: 6 Ways to Stay Relevant on Facebook Every now and then, Facebook tweaks its algorythm in order to weed out fake news, over aggressive sales people, and content that it deems irrelevant to page followers. Oh yeah, it's also trying to appease its shareholders by limiting your reach so that you'll be forced [...]
3 Branding Strategies to Grow Your Chiropractic Practice There are dozens of conscious and subconscious triggers that feed into the patients’ decision making process, when picking one chiropractor versus another. While you can’t be everything to everyone, you can position your brand in a way to better your chances of attracting the exact type [...]
Our "WHY" Behind MyChiroPractice In early 2008, both my brother Kevin and I were suffering with back and neck pain - although mine was considerably worse. We were taking medication for pain relief, acid reflux, allergies, and migraine headaches - and were on the brink of taking heart palpitation and anxiety medication too. At [...]
An Open Letter from a Chiropractic Patient to Chiropractors Dear Chiropractors, I write you as a chiropractic patient, turned chiropractic advocate; someone who gave up working on lucrative Fortune500® marketing projects, to help chiropractors elevate their image - and in turn - help millions of non-believers turn to chiropractic care to seek life-changing help. As you [...]
Stop Losing Leads... The 2 Minute Call-Back Rule Most chiropractic offices we deal with, wait anywhere between a few minutes and 24 hours to respond to their online patient inquiries. The problem is, most of those "warm leads" turn cold very quickly. While this wasn't an issue a few years ago, today's instant-gratification-minded potential patient [...]
Chiropractors: Why Are You Content With 4% Acceptance? Most successful businesses / industries / professions strive for 100% acceptance rate among the general public. They may strive for it, but that doesn't necessarily mean they're going to get it. The fast food industry for example, may have an acceptance rate of 50% among Americans, while dentists [...]
Chiropractic Branding: 5 Deadly Branding Sins So, you recently graduated from chiropractic school, or have finally had it up to here playing second fiddle to the owner-chiropractor of the practice you are currently working at. You've finally decided to cut the cord, and establish your own identity and open up a practice. Unfortunately, most chiropractors don't [...]
Chiropractic Branding: Does Image Really Matter? With 5,000 potential chiropractic patients surveyed from February 8, 2010 up until July 28, 2014 - an overwhelming majority (94%) say they will most likely pick a medical doctor over a chiropractor as their primary go-to for health care. While most of those surveyed say they understand the general premiss behind [...]
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