Chiropractors: 3 Ways To Put Your Website To Work For You

If your website was the first impression potential patients saw of your practice, would they book an appointment? It’s a question a number of chiropractic practices have put off for some time.

In an age when 80% of Americans search the internet for health-related topics, there’s a high likelihood that people are introduced to your brand via your website.

To make sure visitors return, use these three tips to make your website work for you.

• Online Scheduling: You can have food from your favorite restaurant delivered in minutes and groceries purchased online and placed in the car while you wait. Patients want a convenient way to book so you need to offer online scheduling or inquiry forms. Nearly half (42%) of patients say online booking is one of the first website capabilities they look for in a healthcare site. If available, 66% of patients say they would book online.
• Professional Design: You have about 2.3 seconds to connect with an online user and 94% of first impressions are design related. If you don’t have a clean, modern design, it leaves visitors questioning the integrity and ability of your practice to render them cutting-edge treatment options. Choose a web design firm that understands the chiropractic challenges, and creates custom, and branded websites that communicate your uniqueness to your patients.
• Mobile Responsive: If patients can’t find you on their smartphone or tablet – or if the site is a jumbled mess when they do – you need a redesign. In the healthcare industry, 62%of patients search their mobile device for a practice or medical professional. Don’t overwhelm the user. Give basic contact information like your address, phone number, and make it clear if you offer online booking. More internet searches are now performed on mobile compared to desktops, so invest in your brand’s mobile presence.

Your chiropractic website needs to speak to your skill, authority, and professionalism. As more patients turn to online resources for convenience, it’s pertinent to make your site a uniform extension of your brand and entire practice. You may only get one opportunity to leave an impression with a prospective patient, so make it count.