In 2008, I was suffering with back pain, neck pain, headaches, migraines, and allergies. To top it off, I started suffering with heart palpitations and high blood pressure. At age 36, it was depressing to know everything was going downhill.
One day while working on a Fortune500 client’s logo, I started to feel my back and neck pain intensify even more. I left work early that day, went home and popped a few Advil hoping for a better tomorrow. One sick day turned into a few, and before I knew it, I was back at my MD’s office begging for more meds. He obliged and referred me to an orthopedic surgeon.
A week later, I was sitting at the surgeon’s office at a pre-op appointment, discussing the details of my back surgery. Three hours before my checkin time at the hospital, I chickened out, and canceled my surgery – much to the disappointment of the hospital and doctor.
Immediately afterwards – just like millions of other people – I jumped online and typed “Back Pain Relief” in Google. Then I tried “Back Surgery Alternative”. Throughout my two hour research, I ran into dozens of chiropractic websites. But NONE of them gave me the reassurance that they could help me. It wasn’t what was written on the pages, it was the overall look and feel of the websites that didn’t portray trust, value, or authority.
Right as I was about to give up, I found a website for a chiropractor who seemed to have cared and invested in her brand, her website, and in her image. Her website immediately put me at ease. I spent ten or twelve minutes reading about her services, her technique, and was confident she was the hope I was looking for.
Three months later, I got my health and vitality back, and I made it my mission to help chiropractors elevate their image – so that those of us looking for hope, can actually find it. You see, when people are in pain, they’re not looking for a $19 deal. They’re looking for the REAL deal… they’re looking for hope.
Quality brands attract quality patients. I know that first hand.