Top 3 Things You Can Do On Social Media to Boost Traffic
With the ever-changing algorithms of social media platforms, it can be tough to grow your organic reach. While the changes may be in an effort to drive businesses to spend money on advertising, there are still some simple ways you can increase your reach without depleting your marketing budget. Take these three actions today to increase your social media traffic.
Grow Social Media Traffic
Be consistent: If your last social media post was from months ago, you’re missing out on potential customers. Content may be the main focus of your posts, but if you’re not reaching your audience on a regular basis, it makes it easy to forget about your brand. Need to know how often to post to social media?
- Facebook: 1 to 2 times per day (Check out our tips!)
- Instagram: 1 to 2 times per day
- LinkedIn: 1 time daily
- Pinterest: 10 pins per day
- Twitter: 15 times per day
Split testing: Do you know what your audience likes? Imagery, headlines, and text can all affect how fans and followers engage with your posts. To determine which colors and verbiage get the most traction, perform split testing. How do you conduct split testing?
- Create two identical posts
- Change one element on one of the posts (image, headline, or CTA)
- Run the posts 7 to 14 days apart, same time and day of the week
- Note which post performs better
By regularly performing split testing, you’ll be able to develop a specific style of posting with which your audience most engages – gaining more like, shares, and comments.
Customize the experience: You clients want a personalized experience when they engage with your brand on social media. One Walker study predicts by the year 2020, customer experience will overtake price and product as the key brand differentiator. If you want to gain the attention of potential patients, make the experience unique. Customers spend 20 to 40 percent more with companies that engage and respond to customers via social media.
Your brand should remain constant through algorithm changes on any platform. Be consistent with your posts, perform tests to determine what content works best, and create a personal experience for each follower.