Chiropractors: Top 5 Reasons Patients Are Leaving Your Site
Hours of design and content creation went into building your chiropractic website, so why aren’t visitors sticking around? The average time spent on a website is 59 seconds, but visitors decide in about 2.3 seconds if they like your site!
If your bounce rate continues to rise, consider these five reasons people are likely leaving your website.
- Too Slow: Load times matter – a lot – when it comes to keeping people on your site. Research from KISSmetrics reveals that 47% of consumers expect a web page to load within two seconds. If your site takes longer than 3 seconds to load, 40 percent of people will leave. Customer satisfaction also decreases by 16% for every one-second delay. Invest in your marketing company and have them optimize your website to ensure it loads quickly to meet the demands of your audience.
- Unprofessional: If your chiropractic web design is dated or unprofessional, patients will doubt your credibility. That’s not to say you need to pack the homepage with information and graphics. A minimalistic approach can work well when you offer engaging content. Invest in professional photography, update your logo / brand using a professional design firm, add a blog, forum, or special feature that’s updated regularly.
- Difficult to Read: Google’s AI and search spiders (as well as real visitors) want to be able to make sense of the content on your website, without having to open up a dictionary or thesaurus. Make sure the content you write can easily be read by anyone with a high-school level education all the way up to a college graduate. If your content is too wordy, you run the risk of losing up to 90% of your visitors.
- Registration Required: A website that looks as if it requires an account to be setup to access further, or has a LOGIN function on top of the home page can quickly turn readers off. Make sure to keep the site free of any “user only content”, or leave the login links on the bottom of the page. For your online appointment forms that calls for user registration, keep it brief. Require as few fields as possible – name and email are ideal.
- Weak Call to Action (CTA): Your customers won’t take action if you don’t tell them to. Create a clear call to action that offers a compelling benefit (how-to guide, discount, free consultation). If you fail to ask for the sale, you’re guaranteed to not get it. Also, don’t devalue your practice with deals that devalue your services. Perhaps a FREE 15 minute consultation is the best way to go.
Create a website that clearly defines your services and brand. A professional online presence will boost conversions and help you create a successful chiropractic practice.