5 Common Branding Errors in Chiropractic Clinics Here's the truth: most chiropractic clinics don't have a marketing problem - they have a branding problem. The common branding errors in chiropractic clinics we're about to walk through aren't minor cosmetic issues. They're strategic blind spots that directly limit your growth, weaken patient loyalty, and [...]

Branding for Chiropractors: How to Stand Out in a Crowded Local Market There are probably five other chiropractors within three miles of your practice. Maybe more. They offer adjustments. You offer adjustments. They treat back pain. You treat back pain. On paper, you all look the same and that's the problem. Branding for chiropractors [...]

10 Costly Chiropractor Marketing Mistakes After two decades as a California chiropractor Branding and Marketing expert, I've seen the same mistakes marketing chiropractors make over and over - errors that waste thousands of dollars and years of potential growth. The frustrating part? Most of these mistakes are completely preventable once you know what [...]

Facebook Ads for Chiropractors: Should You Use Them? Let's be honest: most chiropractors we talk to have tried Facebook ads for chiropractor marketing at some point. Maybe you ran a "free exam" promotion that brought in tire-kickers. Perhaps you boosted a post that got lots of likes but zero appointments. Or you invested thousands [...]

Local SEO for Chiropractors in 2025: The Ultimate Checklist A patient with chronic back pain searches for "chiropractor near me" on their phone. Within seconds, Google shows them three practices in the local pack. If your clinic isn't there, you've already lost that patient to a competitor. That's where local SEO for [...]

Voice Search Chiropractor SEO: How to Make Sure Patients Can Actually Find You Voice search chiropractor SEO isn't just the future - it's happening right now. With over 55% of adults using voice search daily and 58% of consumers finding local business information through voice assistants (according to BrightLocal's 2024 Voice Search Study), [...]

5 Essential Elements of an Effective Chiropractic Website Is your website truly attracting new patients, or is it simply taking up digital space? Creating an effective chiropractic website isn't about following generic web design trends. It requires understanding your patients' unique needs, search behaviors, and decision-making processes. When done right, your website becomes a [...]

TikToks & Reels for Chiropractors: What Works and What Doesn't While traditional chiropractic marketing relied heavily on referrals and local advertising, today's landscape demands a more dynamic approach. The chiropractors who embrace TikToks and Reels aren't just keeping up with trends; they're positioning themselves to capture the attention of millions of potential patients who [...]

How a Powerful Chiropractic Newsletter Transforms Patient Relationships True patient care extends far beyond the adjustment table. After your patients walk out your door, how do you stay top-of-mind and continue to provide value between visits? This is where a well-crafted newsletter becomes an essential extension of your healing hands. Many chiropractors understand that [...]

Marketing Chiropractic Locally: 7 Proven Strategies to Attract More Patients in Your Area At Mychiropractic, we've spent nearly two decades helping chiropractic clinics across California transform their local presence and patient acquisition strategies. In today's competitive healthcare landscape, the question we hear most often is: "With so many clinics popping up, how do you [...]