Chiropractors: How to Create Great Instagram Stories
Since the launch in August 2016, Instagram stories has exploded with users. Instagram reports more than 500 million accounts use Instagram Stories every day, making it a powerful way to connect with your audience, boost engagement, and increase sales.
In order for your chiropractic Instagram Stories to connect with potential patients, you must develop a strategy that works. Even though the content disappears within 24 hours of posting, it has the power to make a major impact. Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. There are ways to take advantage of the features offered in Instagram Stories to better market your practice.
Create Impactful Instagram Stories
Keep Videos Short and Snappy. Instagram Stories only allow 15 seconds for video length, so you’ll want to get to the point quickly. Most Instagram users are scrolling on their phone so keep your video in landscape view for a better user experience.
Keep Your Brand Voice Consistent. Use the color palette, font, and imagery that is on your website and other marketing materials. Your want followers to immediately recognize your content, so keep the brand voice consistent.
Use Relevant Hashtags to make it easy for Instagram users to find your content. Users who aren’t following you can still find your brand through a hashtag search, so put some effort into studying the hashtags your ideal client is likely searching.
Incorporate Instagram Suite Apps into the mix to make creating unique content easier.
- Boomerang: The Boomerang app lets you create a nonstop motion image, similar to a GIF.
- Hyperlapse: With zero professional photography experience you can create time lapse videos that are smooth and stabilized.
- Layout: Merge videos and photos with custom layouts, borders, and effects and make a single Instagram post with multiple pieces of content.
There are several tools at your disposal to make Instagram Stories an easy, creative way to reach prospective clients. Stick with your familiar brand voice, add a touch of professionalism, and use the right hashtags to reach an audience you would otherwise miss. Four-hundred million daily users are waiting to view your next Instagram Story – make it worth watching!