3 Easy Ways To Educate Chiropractic Patients At Your Office
It’s not enough to be an experienced healer in today’s chiropractic world. You must also be an educator. Your job centers around helping patients lead healthier lives, and often that means they need to be informed about the benefits of chiropractic and how your practice is more than pain relief.
From the time a patient books an appointment until they’re sitting in your exam room, there are a number of ways to educate a patient. While working with patients directly and educating them through conversation is the most effective way to share information, there are three other ways to reach your patients.
Educational Posters
Educational posters in your chiropractic office serve as a way to transform society’s aged beliefs about wellness care and invite them to understand the benefits of preventative care. So often patients look to chiropractic care as a pain treatment, but posters can offer clear, simple language about wellness and prevention.
Attention-grabbing images and understandable verbiage are a quick way to communicate with patients, even when you’re not in the room. In addition, the posters can be used as resources during consultations. Refer to the images and solutions to reiterate the power of you practice.
Waiting Room TV Slideshow
Research shows, most patients are willing to wait approximately 30 minutes to see a doctor they like. As your patients sit in the waiting room, you have a prime opportunity to educate them through a television slideshow. By making the information interesting with statistics, trivia, and colorful images, you’ll capture their attention and be able to effectively share your message. Many TV slideshows can be customized for your practice, allow you to update information as your make changes or technological advances in your office.
In-Office Complimentary Health Talk
Patients or prospective patients who are interested in the benefits of chiropractic may not want to schedule an appointment just to have their questions answered. However, offering a complimentary health talk in your office gives patients a welcoming, no-pressure environment where they can learn about your treatment options, the benefits, and the effects. Market your health talks on social media and your website. Give patients a place to submit their questions ahead of the event and gather their contact information so you can touch base. It’s also a good idea to have current patients at the event who can speak to the difference your services have made in their lives.
Educating your patients is half the battle. Once they experience the transformation and daily health benefits of chiropractic care, you can continue to share information each time they visit your office.
