Just because someone has a copy of Adobe Photoshop or Microsoft Paint, doesn’t mean they are a chiropractic branding expert / logo designer. They probably don’t know the first thing about color theory, fonts, or white space. Chances are they have no clue what branding really is, how to perform competitive analysis, make long-term brandability considerations, nor access the opinions or data of a focus group for their intended target market.
I remember there was a guy in our high school PE class who had learned how to twist the kids’ heads and “adjust” their necks. At age 15 he wasn’t a chiropractor – far from it. As a matter of fact, most say his actions were downright irresponsible and dangerous.
But if your definition of a brand or logo means a thoughtless manipulation of a template clip-art by a someone looking for a quick buck, then Mike the 15 year old was a chiropractor.
Thousands of chiropractors agree that their profession’s image is sub-par. They agree that their cookie-cutter websites aren’t bringing in a single lead. They agree that their communication skills lack energy and efficiency, yet they are content with the status quo.