MyChiroPractice studied NutraWorks’ long-term goals and target market demographic, as well as PostureWorks’ existing brand. Soon we realized that the three bars used in the PostureWorks logo could represent the notion of improvement. With a subtle use of leaves, MyChrioPractice created a brand that could be used in any type of nutrition and weight loss environments. Keeping the colors green, kept it within the existing brand’s parameters, while communicating health, wellness, and nutrition.
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